Inbound marketing has attained a lot of buzz and has become extremely prominent in the advertising and marketing industry, and I am not surprised why!
The core purpose of an inbound marketing strategy is to convert business prospects into your customers by making them believe that you are the right choice.
I am not saying that conventional outbound marketing is of no use!
But the heavenly amalgamation of inbound and outbound will land rewarding results in your lap.
Before getting into a further talk about the strategies, you should know why inbound marketing is indispensable.
Why inbound marketing?
We dwell in a modern world where trillion bytes of data are exchanged every day.
Now your customers have the power to instantly get the results for any service/product they need.
Customers can review, compare, and can check the prices of any products with a few magical touches.
This in return has made the business world more competitive!
Some people have a common misconception that inbound marketing is only meant for big enterprises.
But the thing is inbound is equally beneficial for all business types, irrespective of the industry vertical.
In fact, inbound marketing is a sure-shot way to CONVERT leads, with the assurance of advantageous outcomes.
With inbound marketing, you get the power in your hands, while generating sales and building brand reputation.
A marketing strategy based on inbound can help you in creating a call-to-action scenario and optimizing the landing page in a manner where your customers can feel that they are making the right choice.
Identifying your target audience is a must
Before we get deeper into inbound marketing strategies, you need to make sure that you have identified your target audience. Deploying the strategies on the wrong audience will take you to nowhere.
There are plethoras of ways that can assist you in finding your possible business prospects.
Some inbound marketing strategies you need to deploy at the earliest
Have you ever came across the term “marketing automation”?
Many business organizations have stepped towards marketing automation and are utilizing it for the sake of business generation.
As per a recent survey report, more than 75% of the business organizations claimed that after deploying marketing automaton, their quality leads have increased at a rapid pace.
Also, deploying marketing automation like lead nurturing workflows are beneficial for content pieces and promoting blogs in a much effective manner.
By using marketing automation as your inbound marketing strategy, you can ensure a win-win in every situation.
How to prepare a fool-proof marketing automation strategy?
As discussed above marketing automation is a key to unlock business success, and you have to ensure that you are implementing the right strategy.
It is essential to understand what your customers are looking for and what they need. As a business, you need to pinpoint their pain points while healing them with your marketing strategy.
Your customers should feel that you are the only solution to their problems and trusting you is the right thing that is beneficial for them.
The best way to implement your automated marketing strategy is by deploying an automation tool, which can help you in regulating the workflows and emails automatically without any manual intervention.
Get some basic knowledge about inbound marketing and make your automated marketing strategy effective and rewarding.
Make sure you define workflows according to the user actions and their buying stages.
For a user in an awareness stage, he should receive an informative content which can make him aware about your product or service and as he interacts with the content he is moved to the consideration stage and now the content sent is defining your unique selling proposition.
So you need to define and automate the workflows which drive users from awareness to decision stage and all this can be done through a well-defined automation workflow.
Landing Page Optimization
It is super important to optimize your landing page in a manner that it looks irresistible and is entirely relevant with your product/services.
Most brands commit this common mistake and forget to optimize their landing page.
You have to pay detailed attention to your landing page while ensuring that it sits smoothly on your expectations.
See it with your customer’s perspective and check whether things are up to the mark or not.
The imperative things that deserve your attention are relevancy, design, and objective.
Your landing page should look authentic while having 100% relevancy with call-to-action.
On the other hand, the design is a crucial factor to ensure customer engagement with a smooth and rich web experience.
Lastly, your landing page should have the essence of your objective. Your customer should understand what the landing page is meant for.
Influencer marketing can make your day
Since the beginning, influencer marketing has showered its true potential.
It may seem to be an easy task but is a bit tough to understand and deploy. You need to target the recognized influencers that are performing well in your business vertical.
These influencers can be any leader or celebrity who has a gigantic fan-base.
You can amalgamate with these influencers to drive in customer engagement and their interest by earning unmatchable brand reputation.
What to keep in mind while performing influencer marketing?
Influencer marketing can make things or can break it completely.
The toughest part of this inbound marketing strategy is to look for the perfect influencer.
Consider analyzing the influencer you have chosen for your business.
Also, have a look at the market and check the influence range and decide whether working with the selected influencer is beneficial or not.
Along with the reach, you should also check for the kind of people following that influencer. Are they matching your buyer’s personas? It is important that your content reaches to correct audience.
Advanced content creation is something worth trying
Content comprises a lot of share of all inbound marketing strategies. Whether it is email marketing or basic blogging, advanced content can do wonders.
Not only it will help your business to acquire new business prospects but also it will help you in convincing your existing contacts.
There is plenty of forms or advanced content i.e. whitepapers, eBooks, comprehensive how-to guides, and tip sheets.
All of these advanced content types have better outcomes than standard blogging and can generate a strong call-to-action vibe.
I recommend you to plunge into advanced content creation to add another feather to your hat of inbound marketing.
Some pro tips:
If you are thinking that why I have created a different section for video content, rather than mentioning it into advanced content then you are gliding in the right direction.
There is a big reason why I have created another section for video content.
As per some reports, customers tend to incline more towards videos and also there are higher chances of conversion.
Some smart brands have incorporated video content as their inbound marketing strategy and they are enjoying fruitful results.
People usually don’t have the time to go through large blog posts.
They are looking for something that is equally informative and short. I am not saying that you should ditch blogs, but you should combine blogs with video content.
Ever wondered why a vast array of the population is attracted towards YouTube, this is the power of video content!
The best way to perform video content marketing
How about a video that is too long to view and is hard to load? You will skip viewing it, right? Think like your target audience and make videos that have the capability to explain your objective in a small timeframe.
I am not saying that your video should last for a few seconds, but generate content that is worth spending time on.
So you have corrected the flow at your end, and you are ready to convert prospects to sales, but you are missing out something!
You need more traffic to increase the chances of conversion. The easiest and preferred way to attract more leads is guest blogging.
Some people also see it as a back-link technique to attract the customers of the targeted website.
Look for a reliable platform with a recognizable fan-base, and consider posting a guest blog for outstanding inbound marketing outcomes.
What to keep in mind during guest blogging?
Now that you have planned your inbound marketing plan based on strategies mentioned above, it is the time to execute it like a pro.
Inbound marketing is all about quality, you cannot go wrong with any choice as it can backfire at your brand reputation.
Before shelling out huge bucks, look what you need to do!
Your customers are smarter than ever and they have more options in the market. You need to make sure that your plan is fool-proof and is capable of bestowing expected results.
No matter how big your business enterprise is, you cannot survive in this competitive market without deploying inbound marketing.
Lastly, make sure to combine more than two inbound strategies and execute them in an appropriate flow.
The more you will pay attention to inbound, the more positive results will land at your side.