There’s no doubt inbound marketing is making an impact. Using it, companies are driving audiences towards them and putting lesser emphasis on outbound advertising. The stats back up its effectiveness as well. Inbound marketing is not just a science but art too, and there’s no denying that.
Well, keep reading.
Tip 1: Start Blogging
A blog is more than just a business diary. It chronicles the origins and growth of your business. And in today’s world, it’s designed to educate and make your customers aware of your products.
Even HubSpot backs this up: “B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog”
Your prospective customers would much rather prefer reading a series of blog posts overviewing intrusive ads. Citing sources of data that back up your products, offerings, and blogging a few times a week is the first step.
Tip 2: Start Sharing And Stick To It
Remember – the mantra is to make your brand visible so that customers find and become aware of you. That’s not going to happen if you don’t create useful and quality content. But there’s another key to this – sharing. Because if you don’t share, nobody will care.
Share your blog posts across your social media channels and don’t neglect your social media marketing strategy. Try to create meaningful and thoughtful content that provides value to the users.
Maybe the content you make doesn’t even have to be about your product but instead, about the niche you’re in and what’s happening.
Secondly, if you don’t post often then your audience’s interest will wane. A good number to aim for is at least 6 to 8 blog posts a month.
The more the merrier, but don’t forget that quality triumphs quantity and quantity also matters.
Tip 3: Get Feedback
The fastest and most effective way to nurture, convert, and retain your leads is to get feedback. Give your customers a free sample or trial and share free ebooks.
When you collect feedback, you learn more about what areas require more work.
And this helps improve your range of products and services. It’s a no-brainer for any serious inbound marketer and that’s what sets apart the pros from the amateurs.
But you must not just get feedback. Be sure to respond to them.
That way you can invite two-way conversations with your customers and get personalised insights that’ll help you set your brand apart from the rest.
Placing site elements like embedded forms and adding proactive feedback triggers to various parts of your content are good ways to do this.
Tip 4: Lead Nurturing
According to a report by DemandGen, brands that make use of nurturing their leads get a 4x to 10x response rate on their emails when compared to those that don’t.
The concept behind lead nurturing is to attract your ideal future clients. You’re not focused on selling to them but rather educating and making them aware.
And when the time finally arrives, they’ll be more likely to go for your brand instead of your competitors’ since you’ve built that solid relationship.
Not all your leads are going to convert so you have to make sure you re-nurture your leads and follow-up with email marketing based on your mailing list.
Tip 5: Call To Action
Think of Call-To-Action as your subject line or a few words that are compelling enough to get your customers clicking.
Work closely with your sales team on this and make sure your CTAs use actionable words and engaging visuals.
Also, the way you place your CTA on your landing pages.
Tip 6: Make Your Website Awesome
This is the part where you should get creative. Make your website stand out from the crowd and ensure a solid UX design. Design your website elements based on the type of buyer journeys you want your visitors to go through.
The first two questions to ask are”who” and “how”. How did your visitors land on your page, which page did they land on and where did they come from?
Craft your UI/UX design based on these questions and work with your designer to not only engage but promote conversions through visual and site navigation design.
Also, don’t forget to optimise your site performance and SEO so that it doesn’t take your site forever to load and your clients are actually able to find you in SERPs.
Tip 7: Inbound Links
Getting inbound links or your target audience from popular brands and blogs are other ways to strengthen your inbound marketing strategy.
Sometimes you’ll find your leads lurking on other websites and this is when it’s a good idea to guest-post on those platforms.
This will not only build up your authority as an influencer but get leads curious and checking out your content more often.
When it comes to inbound marketing strategy, this is all there is to it. However, that’s easier said than done and if there’s one rule we abide by its consistency.
Stick to these tips, be patient, and create content that provides value to your customers. And before you know it, your leads will start converting.
Also, read why your business needs inbound marketing?