Google penalty is not new in SEO. Over the years we have seen a lot of websites getting penalized heavily by Google. Once these websites are penalized the respective business suffers huge losses. I have encountered many websites which were penalized heavily by Google in my career.
Luckily, I was able to recover almost all the websites from the penalty.
So the question that arises now is –
‘Why do websites get penalized?’
The answer is simple, UNETHICAL PRACTICES!
Google hates spamming and degrades the ranking of the websites which follow unethical practices and we say that the website has been penalized by Google.
I think all of you must have read a lot of blogs on the ethical ways of SEO and What should you do to avoid Google from penalizing your website? Haven’t you?
Still, you may have suffered a decline in the rankings whenever Google rolls out a new algorithmic update.
So the question still remains unanswered – WHY?
Here is the answer to it – Because you focused on ‘Google’ and NOT the ‘Users’
What if I tell you that if you want to perform better on search engines and avoid any penalty in future then, forget search engines. Just imagine search engines don’t exist. Do not forget the thumb rule-
If you run after Google….Google will run after you.
Many people have asked me, how is SEO changing and time and again I have given the same answer- IT’s NOT.
Search engines are only getting strict, with the increase in competition.
Everyone is reading blogs on SEO and how search engines look at your website. You try to adopt the changes, but while doing so you end up forgetting the users.
The simple hack of doing SEO is –
1. Be genuine
If you are an SEO service provider, you will explain your services in terms on how you offer these services, what is the method of engaging your services, what is your USP blah, blah, blah, then naturally, in your content, the term “SEO services’ will come.
I mean you cannot define a term without having it in the content, then why is there a need to stuff the keywords? You should be genuine, and write content to define what you do and how you do it, rather than focusing on the keywords.
2. Build links only for generating qualified traffic (not for search engines) –
What if I tell you that Building Quality Links Is Against Google’s Webmaster Guidelines? Surprised?
This is the biggest thing in SEO – LINKS. But, how do you build links?
Do not build links for SEO rankings.
I have been reading a lot of blogs on link building techniques, but ideally, there is only one link building technique which is useful – ‘Build links to generate qualified traffic’.
If you succeed in generating good traffic to your site through different channels apart from Google, you’ll start generating traffic from Google as well.
The biggest problem in SEO is link building because we all have been building links for search engines. Links are not meant for improving your SEO rankings. The sole purpose of link building is to get you the users who may be interested to know more about your products or services.
If your backlinks are generating you the qualified traffic than you never face problems like Google penalizing your website for bad links.
To build qualified links –
3. Focus on marketing – SEO is not about On-Page and Off- Page
SEO is more about marketing rather than simply ranking your website on search engines. A good online presence will give you a good ranking. Therefore, it is important that you apply a multi-channel marketing strategy.
You need to show your presence everywhere. Hence, your SEO strategies should include multichannel marketing to boost your search engine rankings
4. Generate trust and authority amongst your users
I think you must be aware how important E-A-T is for SEO. Google is considering ‘Trust’ and ‘Authoritativeness’ as important factors for determining search engine rankings. But again if you are focusing on users these things will always be an important aspect to look after.
5. Focus on giving a good user experience
Your website is your online store. Imagine you are visiting a shopping mall to buy ’T-shirts’ of brand X. Once you step in the mall you are not able to locate the store of brand X which sells good ’T-shirt’. What you’ll do? You will stop going to the shopping mall in future because it is complex to locate the store you want to reach to. This is what user experience does.
Always keep in mind that there are hundreds of websites offering the same services or product as of yours. If you do not give the users ease of buying, they are going to find another website in just a few seconds.
Do not write a long paragraph of content with keywords. Instead, present the content to the users which are in the small block and displayed in a manner which is easy for users to read and understand.
6. Understand the Trend
Most of the traffic on the world wide web is coming from mobile devices and it is only going to increase. Hence, it is important that you understand the shift and make necessary adjustments.
We are noticing most of the users are browsing sites on their Smartphones. Therefore, to give users a good experience it is important that you should have a swifter mobile site with easy reading and browsing ability through mobile devices.
Today, the shift is towards mobile. In the future, there may be some more technology updates. It is important that you understand the trend and adapt accordingly. You need to serve users where they are and for that, you need to modify your technology as well.
As a bottom line, if you want your website to perform well on search engines and be safe from any Google penalty then forget search engines, instead, start focusing on users. Try generating qualified traffic from the other websites, and give users a good experience on the site. Most importantly, follow the golden rule i.e. be fair and genuine.